Perigold Store Launch

For the launch of Perigold’s new Houston retail location, I worked closely with the team to develop a cohesive design language for the store opening, from in-store collateral and printed event materials to digital content across social, print, email, and web. I also edited and shot promotional video content used throughout the campaign and contributed to the on-site art direction during the launch week in Houston.

This work served as a natural extension of Perigold’s luxury aesthetic, reimagined with a more contemporary tone to support their move into experiential retail.