Perigold’s Presidents’Day
I helped design Perigold’s annual President's’ Day omni-channel campaign utilizing Perigold’s new brand system that launched this month. This campaign drove $5.4M in 2020 and GRS grew to $7.5M in 2025 as we build brand equity and recognition with this work.
Company: Perigold/Wayfair LLC
Designers: Taylor Kuszyk, Callie Cole
Copywriter: Julie Davis
Creative Director: Abbey Kuster-Prokell